This offset scheme, in cooperation with CO2logic, takes place in a location that is very close to the heart of cycling fans – the region around the iconic Mont Ventoux

The Deceuninck – Quick-Step #itstartswithus campaign will partner a project developed by Centre Régional de la Propriété Forestière, which is implementing a number of conservation and reforestation projects in the area. The area is progressively known to be a habitat for wolves, an animal synonymous with the team, with the increased forest area giving them a larger area in which to roam.