World Tour Team Soudal Quick-Step, Women’s Team AG Insurance - Soudal Quick-Step Team and Soudal Quick-Step Men’s Development team join forces with South Pole in climate change initiative.
Soudal Quick-Step and South Pole are pleased to announce a further strengthening of their partnership. The collaboration, which for almost half a decade has seen South Pole assist the team in calculating its CO2 footprint and helped the team undertake a number of carbon reduction measures and contribute to financing climate projects around the world. Starting from July 2023 South Pole will not only partner up with the Men’s World Tour Team but also with all the teams under the umbrella of Decolef: the women’s team AG Insurance - Soudal Quick-Step Team and Soudal Quick-Step Men’s Development team.
South Pole, as a leading climate project developer and sustainability solutions provider, will lead the next step by guiding sustainability initiatives across the three teams’ operations, by calculating the CO2 footprint, setting up new goals to reduce the carbon footprint of the teams and financing climate projects. In addition, Decolef will champion South Pole’s new ‘Funding climate action’ label and raise awareness on the urgent need to scale climate finance, to fund climate protection projects and to accelerate the transition towards a low-carbon future, while ensuring a just transition for all. Both South Pole and Decolef are convinced that this partnership will drive sustainability within the cycling industry and beyond.
Speaking of the partnership Renat Heuberger, CEO of South Pole, said, "Taking climate action is as much about creating lives that are more healthy, efficient and fun, as it is about reducing our carbon emissions - we have so much to gain from rebalancing our relationship with the planet. That's why we are delighted to partner with this Decolef, to leverage the power of cycling in order to raise awareness and drive climate action. Cycling is a sport of human grit and endurance. This collaboration is a perfect example of how we can harness the power of cycling to tackle the monumental challenge in front of us. By shifting gears on sustainability, Soudal Quick-Step, AG Insurance – Soudal Quick-Step and Soudal Quick-Step Devo Team are demonstrating extraordinary climate leadership and we look forward to an impactful partnership."
This was echoed by Patrick Lefevere, CEO of Decolef, who said, "We recognise that for the future of our sport to flourish, we must ensure the future of our natural surroundings. Combining our passion for cycling and the environment, we aim to amplify our collective voice and raise awareness about the urgent need to address climate change and strive to inspire others to join the movement for 'Funding Climate Action'. South Pole's leadership and expertise in driving climate impact for all make them an ideal partner for our team not only to address our own climate impact, but to ignite a transformative shift in attitudes and behaviours across the globe and remind everyone that it all starts with us."
Photo credit: ©Wout Beel